ABOUT PATRICIA

With over 25 years of global leadership experience, I specialize in transforming iconic destinations and brands into culturally resonant, revenue-generating powerhouses. My work bridges strategic insight with emotionally compelling storytelling—empowering organizations to align with their mission, elevate market relevance, and connect meaningfully with diverse audiences. From the Empire State Building to Cirque du Soleil, Universal Studios, and Disney, I have activated dormant markets, cultivate high-impact partnerships, led high-performing teams, reimagined how brands engage with the world, and driven multimillion-dollar growth.